The Dos and Don’ts of Pricing for Profit
There are a lot of different ways to approach pricing services in your small business. Some methods work better than others and I’m going to show you which is which.
What are Four Things Marketers are Doing Wrong?
What are Four Things Marketers are Doing Wrong? Cheri Bales, Hannah/Gold Communications I got a call last month to pitch 3-4 marketing-related topics for a virtual annual conference next year. I quickly jotted down the 4 ideas below, and am waiting to hear what their choice is, but in the meantime, I thought this might […]
10 Ways To Get Leads On Social Media
Mindy CookSterling Rose Marketing and Communication This can be a pretty in-depth topic, so for this post, I‘ll share a few tips I have learned along my entrepreneurial journey. ONE. Be Consistent. I’m sure you have heard this before, but this is so true. Consistent meaning how many posts you do, but also with the […]
How to set up a Google My Business (GBM) Business Profile
Find it Claim it Verify it Get more search results Sounds perfect, right…whoa buddy, not so fast. Many small businesses haven’t even HEARD of google my business (GMB), let alone learned about the tools available there. So let’s start with the basics – a Google My Business Profile. Google is the world’s No. 1 search […]
10 Things you Need to Know About Your Marketing: The Short List
You may have started your business based on the school of hard knocks experience. You didn’t study marketing. You got in to business to run a business. Working with a marketing professional or a professional mentor can save you a lot of time and effort and help flatten the learning curve if you can learn […]
Last Minute Holiday Marketing Ideas for Small Businesses
If you’re like many business owners, this time of the year can be one of your best revenue-generating period. Whatever you do, don’t give up! Keep trying new things until you find the one that works.
Why Does a Small Business Need Analytics?
Know your numbers and know what your numbers mean! Business analytics examines large and different types of data to uncover hidden patterns, correlations, and other insights. What business decisions can analytics provide? Cost reduction opportunities. Analytics will tell you what product or ad campaign is the highest performing. Measuring costs: customer acquisition, lead value, conversions […]
What Can a Marketing Plan Do For You?
Don’t fly by the seat of your pants when it comes to marketing. Cheri Bales explains why having a solid plan helps ensure a great return on investment.
Nonprofit Marketing Planning Tips
Nonprofit marketers face a special set of challenges. Find out how to address these roadblocks and help keep your organization on track.
How to Select the Right Social Media and Marketing Channels
Feeling overwhelmed by the growing social media options? Guest blogger Cheri Bales of Hannah Gold Communications breaks down four tasks you need today to get your business on track socially.