Starting a Small Business in the Hospitality Industry
The hospitality industry is a vast and varied one, encompassing everything from hotels and restaurants to event planning and tourism.
Get Your Local Business On Google Search and Maps
Monday, July 24, 2023—Showing up when customers are searching online is more important than ever…but how does a small business compete?
What are Four Things Marketers are Doing Wrong?
What are Four Things Marketers are Doing Wrong? Cheri Bales, Hannah/Gold Communications I got a call last month to pitch 3-4 marketing-related topics for a virtual annual conference next year. I quickly jotted down the 4 ideas below, and am waiting to hear what their choice is, but in the meantime, I thought this might […]
How to set up a Google My Business (GBM) Business Profile
Find it Claim it Verify it Get more search results Sounds perfect, right…whoa buddy, not so fast. Many small businesses haven’t even HEARD of google my business (GMB), let alone learned about the tools available there. So let’s start with the basics – a Google My Business Profile. Google is the world’s No. 1 search […]
10 Things you Need to Know About Your Marketing: The Short List
You may have started your business based on the school of hard knocks experience. You didn’t study marketing. You got in to business to run a business. Working with a marketing professional or a professional mentor can save you a lot of time and effort and help flatten the learning curve if you can learn […]
Getting Past the Roadblocks that Stop a Business from Growth and Prosperity
Small business owners were not all born with the skills and knowledge to build an extraordinary, wonderful and profitable business.
Last Minute Holiday Marketing Ideas for Small Businesses
If you’re like many business owners, this time of the year can be one of your best revenue-generating period. Whatever you do, don’t give up! Keep trying new things until you find the one that works.
How to Write a Business Plan
A Business Plan is a written document which develops and details the potential of a new business as well as the knowledge and the credibility of the author/owner. It is the roadmap the business will follow as it becomes established and opens for business. When a small business person launches a business without the simplest […]
Why Does a Small Business Need Analytics?
Know your numbers and know what your numbers mean! Business analytics examines large and different types of data to uncover hidden patterns, correlations, and other insights. What business decisions can analytics provide? Cost reduction opportunities. Analytics will tell you what product or ad campaign is the highest performing. Measuring costs: customer acquisition, lead value, conversions […]
What Can a Marketing Plan Do For You?
Don’t fly by the seat of your pants when it comes to marketing. Cheri Bales explains why having a solid plan helps ensure a great return on investment.